Pepsi Grammy Best New Artist Video Series Starring All Nominees

Pepsi is amplifying its support of the 56th Grammy Best New Artist program with a series of video interviews with all five nominees – James Blake, Kendrick Lamar, Macklemore & Ryan Lewis, Kacey Musgraves and Ed Sheeran. Of the quintet, only Sheeran is already a Grammy alum, having been up for Song of the Year with "The A Team."

•     James Blake: "It's supposed to be an immensely happy thing, but I find it's more of an artistic validation."
•     Kendrick Lamar: "The reality of my existence now is definitely a lot more work than what the eye can see."
•     Macklemore: "The music speaks to the people. That's enough, and the people have spoken."
•     Kacey Musgraves: "I'm leaning how to really take in what's happening and live in the moment."
•     Ed Sheeran: "I'm possibly the most comfortable I've ever been at the moment. Now I get to enjoy it."